Graphic design solves problems. Great design evokes a feeling. We are hit with images constantly, online, in transit, and even in our homes. Some brands comfort us, and others repel us. My job is to solve these problems by working with clients to understand the core message, the audience, and the emotion. From there, the ideas begin, and drafting occurs. Presentations are made, modified, and tested, and ultimately, a logo, catalog, website, sign, or presentation, the brand, is born that connects back to the target audience.